editorial translation agency

Promotion of books

With Lipsie Publishing you always purchase copyright-free translations. Plus, you can benefit from our experience since 2013 in e-book promotion.

Refine the translation and promotion of your digital book according to the requirements of your potential readers

Always considering that the first factor that determines the success of your book abroad is the quality of its translation, our editorial translation staff has decided to integrate the feedback of a representative sample of readers into the Lipsie Publishing promotional pack, before launching your book in a foreign language version. It is certainly important to choose an editorial translation agency that gives added value to your book. Thanks to the Lipsie Publishing service, authors of books receive the following important benefits:

Before their translation project begins and even before investing anything, authors select an excerpt from their books and the Lipsie editorial translation department carries out a test translation for free; the author then puts it on social media and awaits precious feedback.
At the end of the translation of the work, but before its official publication, the authors propose the new translated version of their books to a dozen readers (beta readers), of their choice. The outcome of this test may involve some changes in the texts that will be immediately made by the editorial translator in charge, so that the work is better received by its local audience.
After the publication of the translation of an electronic book, the resulting benefit lies in the fact that it is possible for the author to distribute new versions more easily than in hard-copy format. If the writer deems it necessary, our editorial translation agency will insert any changes validated by the author at the request of his/her new readers. Nonetheless, we also take care of the translation of comments and replies between authors and their foreign audience where necessary, so that the communication is perfectly transparent and useful to obtain the best possible final product.

Translating and creating the author's Social Media KIT

The self-publishing market, which is currently very competitive, urges authors to implement an effective promotion strategy. Our literary translation agency assists authors in the implementation of their promotional campaigns, translating and adapting their Social Media kit in each target language. The Lipsie Publishing translation and adaptation service includes:

The free translation of a press release
The book website translation service
Localisation of the author's blog
Translation of content intended for social networks (Twitter, Facebook, Instagram and LinkedIn)
Subtitling and dubbing of videos from your YouTube channel
Linguistic management of community management activities
Linguistic interface available in conditions of urgency for the translation of communications between authors, readers, subscribers, journalists, reporters, bloggers, literary experts, etc.

Free promotional videos from your book

The audiovisual team of the Lipsie translation agency supports authors in the promotion of their works with practical and free activities. After your book is translated, you can get the following two promotional teasers for free. You will be able to incorporate the cover, spine and back cover of your book, customise the supers and choose another soundtrack.

Translation of a press release of up to 300 words in the language into which the book was translated.
Creation of a first teaser aimed at launching the book.
Creation of a second teaser aimed at the promotional launch of the book, once the first comments (3 texts) have been collected and in accompaniment to events that you will have organised in the 6 weeks following its presentation

PRESENTATION TEASER (PHASE 1)
After having translated your book with our agency, you will receive a storyboard in which you can insert your texts, being careful to keep the same sizes on each screen.
As well as the personalised storyboard you must send us the 3 files the 3D animation of your book is composed of (cover, textblock spine, and back cover) and possibly a background photo, always of your choice. Thanks to these elements we will create a teaser for you with a musical accompaniment that you can choose from the 3 songs that will be proposed to you.

PROMOTIONAL TEASER (PHASE 2)
Once the book has been launched and the first data and comments have been obtained (about 5-6 weeks after its launch), we will start with the creation of your second teaser. A promotional video designed for the second phase of its campaign. The process to create it will be identical to the previous one.

Optimisation of the translation of the title, cover texts and metadata

Whether the translation of your eBook is published exclusively or not exclusively (KDP Select promotion program) on Amazon, it is essential to optimise the translations of the title texts on the cover and the metadata to obtain effective spontaneous indexing on Amazon and other platforms.

Our editorial translators have learned, working with us, some of the key elements related to the indexing and promotion of a text (spontaneous indexing factors, active federation of fans on social networks, and more). All this to always identify the “right translation”, ensuring the right balance between a translation that is attractive to your readers and a translation optimised for its promotion on the different platforms, in particular, Amazon.

Indexing on Amazon and other online sales platforms

The following are the metadata taken into account in the translation of your eBook:

Title
The translation of the title of your book is the most important metadata both from the point of its attractiveness to the readership and in promotional terms in relation to spontaneous indexing.
Name of the author
Corresponds in some way to your brand name. If an author uses a pseudonym for specific reasons, the choice is even more important.
Descriptions of books
There is no rule that regulates the size of the translation of a book description. Its translation must fascinate the reader and be formally perfect. The tone of the translation can be inspired by the tone used in the bestsellers relating to the same kind of book.
Cover image
Find a name that matches the image file name.
Category
Carefully choose the category that corresponds to the audience of the translated book. Avoid literal translations since genres and classifications may vary depending on the market and associated languages. The same rules apply to the sub-categories.
Language
Indicate the translation language. Be careful to use the correct language code corresponding to each country in which it will be marketed: fr-FR for France, fr-CA for Canada, fr-CH for Switzerland, fr-BE for Belgium, fr-MC for the principality of Monaco, etc.
Tags
This involves identifying a dozen keywords to better categorise your book. Do not exceed a dozen or you risk a spam penalty. Important: the translation must not be at all slavish. Sometimes the words will be reversed compared to the original version as well as not being exactly the same.
Other metadata
For other metadata such as the ISBN, the price is not to be translated.

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